Van Warmerdam · A new perspective

The brief.

Reimagine Van Warmerdam as a complete brand. Connect a new identity, website and campaign with a distinctive way of showing eyewear.

Our solution.

In collaboration with RBee Studio, we connect the redesign and website with the campaign’s creative direction. Photography and AI become part of the same process, bringing real eyewear and character into imagined worlds. A complete rebranding, with a hybrid approach to developing and producing the visual identity.