Doritos – Collisions
Assignment
Van Tol asked us to completely reimagine their website, vantol.nl, with a sharp focus on SEO optimization, structured recipe data for Google recognition, and top-tier performance. The goal was clear: shift from a primarily B2B audience to a B2C approach, generate more organic traffic, and bring their vibrant brand identity to the forefront.
Project Details
Client
Design
SEO/copy writing
Services
Our Approach
With years of digital expertise under our belt, we knew that a strong technical foundation needed to go hand-in-hand with an engaging user experience. We built the new platform with SEO at its core, integrated structured data so recipes are easily picked up and displayed by Google, and ensured blazing-fast load times. Every element, from design to back-end architecture, was crafted to be intuitive enough for Van Tol’s own team to manage, without sacrificing performance or data integrity.
Results
- Six months after launch, the impact speaks for itself:
- 100/100 scores on Google PageSpeed Insights for both mobile and desktop.
- Recipes now feature as rich snippets in Google search, boosting visibility.
- CRM integration allows sample requests to flow seamlessly into their system.
- 30+ pages and recipes consistently rank in the top 5 for targeted keywords.
- Organic traffic crossed the 1,000+ visitors per month milestone, and continues to grow.
The Takeaway
This project is a perfect example of how we blend creativity, technical precision, and strategic thinking. By putting the right tools in Van Tol’s hands, we empowered them to take control of their digital growth, while setting the stage for even bigger success stories ahead.
