Lexus – Seatbelt Buckle Campaign

In collaboration with our friends at DDB Amsterdam, we had the exciting challenge of working on an online campaign at lightning speed.

The campaign was inspired by the release of Beyoncé’s highly anticipated album Cowboy Carter, featuring the hit single Texas Hold ‘Em. In this song, she gives a shoutout to Lexus with the line: “So park your Lexus and throw your keys up.” This nod to the iconic brand sparked a creative idea to design a custom seatbelt buckle inspired by the distinct grille of the Lexus, celebrating both the car and Beyoncé’s milestones.