Intersport x Adidas – Ultimate Team Bus
Project Details
Client
Intersport / Adidas
Services
Animation
Photography
Producing
Campaign
Social Campaigns
Social Content
Video
Assignment
We’re always in for working on campaigns for Intersport Twinsport. Finding a sweet spot that not only spark interest but also drive sales. For the new football season, we were tasked with creating a campaign that would grab national attention. Challenge accepted.
Challenge
Our creative team tapped into nostalgia. What fuels the dreams of football fans? The idea of owning a luxurious team bus. As we fleshed out this concept, we advised to use the opportunity to collaborate with Adidas, amplifying the campaign’s impact.
After presenting our concept to Intersport Twinsport and Adidas, we got the green light. In just two weeks, we designed the campaign and the bus, bringing in all the right partners to make it happen.
Over the next three weeks, we created engaging content featuring the bus, in-store events, on-field challenges, and more. We launched the campaign with a dedicated landing page and a social media blitz to fuel user engagement and spread the word.
Result
A 5% increase in football merchandise sales and a dream season for one lucky amateur team. Not just a campaign, but an experience that left a lasting impact.
