Lexus · Seatbelt Buckle

The brief.

Respond to the Lexus reference in Beyoncé’s Texas Hold ’Em with an online campaign while the cultural moment was happening.

Our solution.

Together with DDB Amsterdam, we brought a bespoke seatbelt buckle inspired by the Lexus grille to life on screen. Photography by Eduard Haumahu, filming, editing and publication came together within eight hours. Additional TikTok content extended the campaign into social.

• 8 hours to launch
• Film & photography
• TikTok content