Intersport – Showtime

The brief.

Create a first-quarter campaign that puts Intersport Twin Sport in the spotlight while giving its sports brands room to shine.

Our solution.

We developed Showtime, a campaign identity with distinct colour worlds for the featured brands. Within two weeks we produced content for each sport and brand, supported by a landing page and advent calendar. The rollout connected webshops, social media and stores.

The result.

The campaign was extended by one month.