Doritos – Collisions

The brief.

Introduce Doritos Collisions with a bold social campaign that brings two flavours, and their audiences, together.

Our solution.

With Fitzroy and Paper Island, we produced a livestream battle between two streamers. A moving set reacted to the viewer count, with live scores, streams and audience interaction coordinated behind the scenes. The production turned the flavour collision into a live event.

The result.

The campaign received a SPIN Award for Social Media.