Arriva – Team Arriva
Bus and tram drivers are always in demand, but a job behind the wheel is more than just getting from A to B. For Arriva, we created a recruitment campaign that put the people in front: real, warm and full of character.
With a diverse cast of drivers and trainees, we built a visual campaign that feels human, approachable and energetic. No polished stock smiles, but people you would actually like to meet at the next stop.
In close and enjoyable collaboration with Arriva, we produced a series of campaign images for online and outdoor use, including abri formats. A recruitment campaign with wheels, personality and a clear message: take the driver’s seat.
