Intersport – Showtime
When it comes to approaching campaigns, we’re passionate, especially when it involves sports apparel. So when Intersport Twinsport approached us to create a first-quarter campaign, we were all in.
After some creative brainstorming, we landed on the theme “Showtime.” No matter the sport or skill level, it was time for everyone to step into the spotlight and own their moment.
Project Details
Client
Agency
Set Building
Services
The challenge was to craft a campaign identity that stood out but still aligned with Intersport’s brand. Our focus was to highlight the retailer, while the featured brands like Puma, Adidas, Under Armour, and Röhnisch took a supporting role. Each brand got its own unique color scheme to enhance its product line.
Within two weeks, we produced a full content package for each sport and brand, timed perfectly to match product launches. We also built a campaign landing page featuring an advent calendar to distribute content across webshops, social media, and stores.
The campaign was so effective that it got extended by a month. The landing page and multi-channel approach helped gather valuable customer insights, making it a win-win for everyone involved.